CenturyLink Pulls Plug on Streaming Video Service
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CenturyLink is already giving up on the company's in house, over the top streaming video ambitions. The service, creatively named CenturyLink Stream, was launched as a paid beta last year, offering 48 live TV channels and a cloud DVR for $45 per month. The service allowed up to three simultaneous streams, and was being offered to users both inside and outside of CenturyLink's traditional broadband footprint.

But the company is already pulling the plug on the effort after an apparent lack of consumer interest.

The company's website now says the service is ending and CenturyLink is no longer taking new customers. The company gives no explanation for axing the service,

"If you are a current subscriber, you can continue to sign in to your account to watch your channels until your current subscription period ends," says CenturyLink. The company also says that as a perk, existing customers will be able to rent movies for free via the service until March 31, 2018.

It's very possible that CenturyLink's service simply didn't see the kind of traction the ISP was looking for. Some telcos have struggled to shift from turf-protecting telco to innovative and disruptive streaming. It's also possible that CenturyLink could be looking to partner with existing services that already resonate with customers.

W e are open to looking at other options," CenturyLink CEO Glen post stated last year on a conference call. "Matter of fact, we continually talk with some of these other providers, look at the best ways we can bring that service and also other ways in working with them to reduce our content cost...It does not have to be our product."
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Submitted: 02/25/18

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